Behind me, I heard a parent standing with their two kids turn to the person next to them and say, “Why do they have to play that crap?”
Good question. I understand in warm up, young, testosterone filled hockey players are preparing to go to battle on the ice, but go to an NHL game, or an OHL game, and tell me if you hear the same vulgarity pumping out of the speakers. Those players don’t need to hear trash to get up for a game, and their marketing teams are likely smart enough to realize it turns fans away.
Snapping a few photos, and watching what the new teams and rookies looked like for a new season of hockey, I forgot all about the swearing songs…until.
“Yeah here we go for the hundredth time, Hand grenade pins in every line, Throw ‘em up and let something shine, Going out of my %$&#ing mind.”
Ironically enough, the next line of this song is, “Filthy mouth, no excuse” and it’s true. This time, the mother of the people standing behind me spoke up to her husband. She asked if she had heard what she thought she had heard. Her husband assured her that it wasn’t the first time during the game that the speakers had played profanity.
The next thing the mother said, is the last thing many of our local Junior hockey teams want to hear. Her words were, “This is the last time we bring the kids here.”
Imagine that, one of the first games of the season and a team has lost 4 fans for the remainder of the year, and possibly the year after. I’ll estimate very conservatively that this family brings in $20 to the arena every game. If they were to attend 15 home games this year, that would be $300 lost. I can only assume if this happens with one family on the first night of the year, it won’t be the only family that doesn’t return because of the “atmosphere.”
It’s not even about the money, it’s the message. Imagine that family was visiting our community for the very first time. Like I said, you won’t hear that type of music watching the London Knights, Windsor Spitfires, or Sarnia Sting.
Personally, I don’t understand how the management of a local Junior team can be that stupid. Were they not listening? I doubt that, because during the warmup, I could see them standing out watching their opposition. During the game, they were obviously again inside the arena, watching the ice.
I’m not naming names, in fact, I didn’t even say what game it was, and it would be hard to tell since I usually go to 2-3 junior games a week.
As a hockey team looking to put fans in the stands, and to hopefully be a part of the community’s identity, it would make sense not to isolate anyone, but that’s what this team and their DJ accomplished.
All I’m saying is, that team and arena should watch the language and content of the songs they play, the kids are listening…and your fans are leaving.
Let the games begin.