Where Was The Women’s U18 Canada Versus USA Gold Medal Game On TV? Hidden Behind The Boys Game
So while every single game of the U20 World Junior Championships played on networks like TSN, viewers had to scour poor streaming options to find a Canada versus USA gold medal game at the Women’s World U18 Championships in Slovakia.
Why wasn’t it broadcast? No idea, but this is where those in charge of the decision making at big networks need to see an opportunity, both for a new viewership market, and to give hope for young female athletes who dream to someday play on a world stage, and see their efforts recognized.
You know, we can recognize our shortcomings. Our coverage has been nowhere near equitable enough, which is why we committed in our New Year resolutions to push for more womens coverage on CKSN. It exists, and it’s valuable, and every young girl, both here, and across the globe, should be able to see role models.
In Chatham, Bridget Carleton has done that for basketball. When she played for the NCAA’s Iowa State in her hometown, and when she made the WNBA, dozens of young girls in Chatham imagined themselves on the court playing in front of thousands of adoring local fans, and saw themselves on the television screen.
Chatham’s Jessie McPherson was going for gold with Team Canada’s women’s U18 hockey team this week, but local girls didn’t have easy access to what could be a life altering, and encouraging moment.
So where was the women’s game? Hidden behind a boys game that didn’t matter to the youth in our country, or the viewership of the networks who chose to show it.
Instead of inspiring Canadian girls and cheering on our Canadian women in a gold medal game, we were all watching Sweden and the Czech Republic play in a U20 men’s quarterfinal. All we got were a small handful of updates at stoppages of play.
It doesn’t seem right, and it isn’t.
We know there is more money in the World Juniors, but it doesn’t mean that there isn’t a market for women’s hockey, and there wouldn’t be an even bigger market in the future if networks started showing games.
It’s the same fight professional women’s hockey players are fighting. They want and deserve recognition.
It’s obviously too late now, but we hope that somewhere, someone at TSN, or Sportsnet, or CBC sees the value in showing girls their dreams matter too.
Why can’t our daughters and sisters see their hockey idols playing?
The Women’s U18 World Championships gold medal game was a missed opportunity.
We can all do better.